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Web analyst/SEM-specialist

We’re a rapidly growing software company with ambitious lead generation and lead retention goals across our brands – Danløn, Lessor, ilohngehalt, Norlønn and Swelön. We’re looking for an experienced web analyst and SEM specialist to join our growing marketing team here at Lessor and take charge of our tracking and SEM activities, leveraging the company’s overall digital marketing growth plan. 

About the position

Reporting to the Marketing Director, you will be the no.1 go-to for our reporting in our dashboards based on Google Analytics data and for handling our SEM activities across our brands and languages. You will be managing our SEM activities, consistently monitoring, tweaking and tuning to achieve the best possible performance.

We’d also like you to contribute to our conversion optimization, marketing automation, UX and SEO activities in close cooperation with our marketing team of five dedicated marketeers.

Responsibilities

  • Manage SEM activities (Google AdWords and Bing) and Facebook advertising for danlon.dk, ilohngehalt.de, norlonn.no, swelon.se and Lessor + any of our upcoming brands, ensuring the best ROI on our ads
  • Maintain our marketing dashboards in Google Data Studio
  • Monitor website performance in Google Analytics, reporting on the effects of our digital marketing campaigns, trends or any significant changes
  • Continuously ensure that our tracking is up-to-date with the latest trends and recommendations
  • Contribute to our conversion optimization, marketing automation, UX and SEO activities, such as SEO keyword analysis.
     

Requirements

  • At least 3 years of experience with managing AdWords accounts and other SEM activities on an international level – either in a company or at a digital agency
  • Solid experience with monitoring website performance in Google Analytics, including the setup and adjustment of tracking
  • Experience with other web tools, such as Google Tag Manager, Google Search Console and Visual Website Optimizer
  • An analytical approach and a dedicated focus on relevant data and reporting
  • Strong attention to detail
  • Fluency in English and a good level of at least of one the Scandinavian languages. If you have a good understanding of German, that’s indeed a plus, but not a requirement.
  • You’re curious, enthusiastic and motivated to contribute to the ambitious growth of our many software brands.
     

This is a full-time position located in our offices in Allerød, just north of Copenhagen.

Find out more

We suggest that you visit our new websites lessor.dk, danlon.dk, ilohngehalt.de, norlonn.no and swelon.se to get an understanding of who we are and the brands we currently cover. 

We cannot wait to receive your application and CV through our recruiting system.

About Lessor Group

Lessor Group is a rapidly growing dynamic software company, recently acquired by Paychex, Inc – recognized international leader in payroll software and services. 

Since 1972, Lessor has specialized in developing payroll, HR, workforce management and time & attendance systems to small, medium and larger companies in Scandinavia and Germany. Today, more than 55,000 companies use our systems, including the cloud-based Danløn payroll software.

The payroll software market is constantly changing, and here at Lessor, we’re facing exciting opportunities, including the continuous development of our software solutions with an end-user focus in mind as well as the future expansion and entry into new markets. Our objective is to develop professional solutions which create more work efficiency and happier customers.

We’re headquartered in Allerød, north of Copenhagen and have other offices in Vejle, Stockholm, Oslo and in several locations in Germany.


About Lessor Group

Lessor Group is a rapidly growing dynamic software company. Since 1972, we’ve specialized in developing payroll, HR, workforce management and time & attendance systems to small, medium and larger companies in Scandinavia and Germany. Today, more than 50,000 companies use our systems, including the Danløn payroll system.

The payroll software market is constantly changing, and at Lessor Group, we’re facing exciting opportunities, including the continuous development of our software solutions with an end-user focus in mind as well as the future expansion and entry into new markets. Our objective is to develop professional solutions which create more work efficiency and happier customers.

We’re headquartered in Allerød, north of Copenhagen, and have other offices in Vejle and in Ratingen, Germany. Having increased our number of employees with 50 in 2017, we’re now 130 employees – and counting.

Closed for applications Gem job

Arbejdssted

Location Allerød

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