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Digital Marketing Specialist

MovieStarPlanet ApS is looking for an experienced digital marketer. You will be the digital anchor in the Marketing department, and your main focus will be to grow the global digital presence of the MovieStarPlanet games. As our new Digital Marketing Specialist, you will become part of a strong team that handles a broad variety of tasks within Sales, Marketing, and Communication.

About the Job

In your job as, Digital Marketing Specialist in our Global Sales & Marketing department you will be responsible for developing, planning and driving the global digital strategy for the MovieStarPlanet games. You will refer to the Marketing Director, and besides strengthening our digital competencies, you will make sure that all campaigns on the global media plans are planned, executed and optimized.

Your key responsibilities will be to:

  • Develop and execute the digital strategy for the MovieStarPlanet Group of Games
  • Support the Marketing Director in all media planning and buying processes
  • Secure the AppStore presence across all MovieStarPlanet Games (ASO)
  • SEO
  • Develop YouTube and Influencer strategy
  • And more to come

About You

The digital playground is your home field, but you know your offline media too. You understand that the best media is the most cost-effective one, so constantly evaluating the best options available is a natural exercise for you.

You are a strong project manager and can carry out any project from strategy to execution to evaluation. You will be there every step of the way.

You are data-driven and having experience with tag manager and mobile app tracking is an advantage.

In short, your skills, knowledge, and previous experiences:

  • You are digital native with min. 2 years of experience from working with digital marketing
  • You know and have experience with offline media – especially TV
  • You have an educational background at BSc or MSc level
  • You are a strong project manager with proven experiences
  • You are data-driven and used to working with KPIs such as CPA, CPI, and LTV
  • You enjoy having a busy day working with many different people both internally and externally
  • You are fluent in English
  • You are probably currently working at a media agency or an online retailer

About Us

MovieStarPlanet ApS is the company behind the games and social networks MovieStarPlanet, BooniePlanet and BlockStarPlanet targeted for kids aged 8-15 years. In the virtual worlds, users design their own MovieStar, BlockStar or Boonie avatar, which is used to play the games and have fun with friends.

Some of the key features include dress-up, chat with friends, create looks, make movies and scrapbooks, design clothes, build worlds and prefabs and play mini-games.

Launched in Denmark in 2009, MovieStarPlanet ApS has experienced explosive growth. Currently, the games are live in 16 countries across 11 European markets as well as in the United States, Canada, Australia and New Zealand. Globally we rank among the most popular virtual worlds for the target group with more than 300 million registered profiles.

MovieStarPlanet ApS employs around 100 staff at the Headquarter based in the attractive surroundings of the new and modern part of Copenhagen called Ørestad, located very close to the city center and the metro line. Corporate language is English.

Why work with us?

Touch the lives of millions of kids every day and be part of a successful and innovative company, producing one of the most popular games and social networks in the world for kids.

Your colleagues are highly qualified, creative, and friendly people. We are ambitious and strive to develop and support the world’s most inspiring social network for kids by delivering safe digital entertainment for fun, creativity, and sharing. We believe in learning by doing and taking ownership of tasks and projects, so you will be given a lot of freedom and responsibility from day one! And we have an extensive onboarding program to get you up to speed!

We have around 20 nationalities working with us, which provides a vibrant atmosphere. We value diversity and believe this contributes to a greater variety of viewpoints, a broader range of individual talents and professional experience.

Our passion for people and the products make us an inspiring, fun, casual and challenging place to work and creates an environment where ideas can flourish.

‘Social’ is both what we do and who we are – so every week there is a social event going on ranging from Friday bars to casual game nights to running clubs. We have a canteen in the building so lunch is served downstairs and we offer free fruit and healthy snacks daily. For our future foreign colleagues, it could be interesting to know that we offer 5 weeks of vacation for all nationalities (paid when earned), free child 1st sick day and the right to take up to 52 weeks of combined parental leave.

So, if you want to work with passionate colleagues who care for kids and work hard every day to give them the best platform to have fun with their friends then MovieStarPlanet is the right place for you.

How to apply

Please apply for this position online by clicking the "apply online" button. Your application should contain the following:

  • A cover letter describing why you want to work at MovieStarPlanet as well as a short description of yourself
  • Your CV and documented results

Application deadline is as soon as possible. We will be holding interviews at the earliest convenience.

Closed for applications Gem job


Location Copenhagen

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